IRVINE, Calif., Feb. 2, 2016 (GLOBE NEWSWIRE) — Adaptive Medias, Inc. (OTCQB:ADTM), a video technology company that supports publishers, content producers and brand advertisers, today announced the rollout of a tracer tool feature within its Media Graph platform. With this tracer tool in effect, Adaptive Medias’ operations team has the capability of tracking and monitoring digital advertising campaigns and placements in real-time, resulting in more effective campaign management.
Many digital advertising campaigns today aren’t managed in real-time, and in order to optimize them, campaign managers typically have to wait for reports. Adaptive Medias’ tracer tool delivers real-time impressions and interactions with its advertising partners, allowing campaign managers to diagnose a problem immediately rather than waiting for data to compile and check reporting.
John B. Strong, Chairman and CEO, said, “Our tracer tool gives our operations team a greater scope of understanding of how things are performing right away. Our clients benefit in that they see better performance with their campaigns, and publishers can rest assured that we’re monetizing their site as efficiently as possible.” Strong continued, “We’re dedicated to continually enhancing our Media Graph platform for all of our clients. In the last two months, we’ve rolled out an enhanced version of the Media Graph’s user interface as well as a faster and lighter digital video player. We will continue to view our investment in technology as a critical element in maintaining a leadership position in the industry.”
ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias, Inc. (ADTM) is a leading provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers. The Company’s comprehensive mobile video technology platform, Media Graph, facilitates the delivery of integrated, engaging video content and impactful ad units across all screens and devices. Adaptive Medias is one of the first companies to offer clients a digital video player built specifically for the mobile world. For more information, please visit www.adaptivem.com. Follow the Company on Twitter @adaptive_m.
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This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as “anticipates,” “believes,” “estimates,” “expects,” “plans,” “intends,” “potential” and similar expressions. These statements reflect Adaptive Medias’ current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias’ actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.