7 Diamonds Selects Mimvi’s Adaptive Media as its Audience Development Platform
Adaptive Media Secures another “Mid Six-Figure” Annual Revenue Relationship
MISSION VIEJO, CA, July 30, 2013 – (eTeligis via Accesswire) – Adaptive Media, Inc., a subsidiary of Mimvi, Inc. (MIMV), today announced the signing of 7 Diamonds (http://www.7diamonds.com/), a globally-recognized men’s fashion brand. Using its multi-channel audience development platform for 7 Diamonds, Adaptive Media intends to leverage a combination of online display, mobile and video advertising channels to deliver the brand’s message and a strong return on investment.
7 Diamonds, based in Tustin, California, is a lifestyle clothing brand focused on the high-end male demographic of 24-35 year olds. The 7 Diamonds brand is sold online as well as through a select network of retail stores that reflect the brand’s guiding principles of quality and luxury.
“I am excited to have 7 Diamonds as a marquee partner, and look forward to helping them continue their growth as a brand that is highly respected in the fashion industry,” said Adaptive Media Founder and Mimvi CEO, Qayed Shareef.
“Attracting an engaged and relevant audience is important to 7 Diamonds, and Adaptive Media is the right partner to help us accomplish further growth through online and mobile marketing,” said Sami Khalil, CEO of 7 Diamonds. “Their expertise across the spectrum of digital advertising – mobile, video and online – will be very helpful to us.”
“Because of our strong supply-side relationships, we’re able to maximize exposure for brands like 7 Diamonds and create a lot of value,” Shareef concluded.
ABOUT ADAPTIVE MEDIA INC.
Based in Mission Viejo, California, Adaptive Media is an audience and content monetization company working with website owners, app developers and video content publishers to better optimize the serving of content and ads together. The company serves as the foundation for content developers looking to engage brand advertisers through integrated, engaging and impactful ads across its content on multiple devices. Adaptive Media’s multi-channel ad delivery and content platform delivers relevant and timely-placed advertising that meets the needs of its publishers’ audiences without interrupting their users’ experiences. For more information, please visit:http://www.adaptivem.com/.
ABOUT 7 Diamonds
Since its inception in the spring of 2000, 7 Diamonds has established itself as a lifestyle brand. Associated with the highest standard of quality; our inimitable products are brought to life through our focus on sophisticated designs, intricate detail and comfort.
Headquartered in Sunnyvale, California, Mimvi, Inc. (MIMV) is a leading mobile search and discovery technology provider. Its proprietary search and “intelligent” recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: Apple’s iPhone and iPad, Google Android, BlackBerry, Windows Phone, Facebook and web applications. For more information, please visit:http://www.mimvi.com/.
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