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Adaptive Medias Announces Second Quarter Revenues in Line With Guidance

August 14 , 2015 / Adaptive Media

IRVINE, Calif., Aug. 14, 2015 (GLOBE NEWSWIRE) — Adaptive Medias, Inc. (ADTM), a video technology company that supports publishers, content producers and brand advertisers, today announced results for its second quarter, ended June 30, 2015.

Company’s Revenues Meet Guidance

For the Company’s second quarter ending June 30, 2015, revenues reached $1.1 million, on par with revenues of $1.1 million in the first quarter of 2015. Revenues held steady despite a seasonally softer second quarter as well as significant changes in Adaptive Medias’ sales force as the Company transitions away from its focus on low-margined advertising revenue to its higher-margin ad-tech video platform, Media Graph.

During the first quarter, adjusted EBITDA (excluding stock compensation expenses) equaled ($1.8 million) compared with ($1.9 million) in the first quarter of 2015. The improvement reflects lower sales and marketing and research and development expenses, partially offset by higher legal and professional costs.

“Adaptive Medias’ second quarter reflects our commitment to moving away from our traditional advertising-based marketplace business model to a higher-margin technology company by focusing on the launch and expansion of our Media Graph product, our leading mobile technology platform,” notes John Strong, Adaptive Medias’ Interim Chief Executive Officer. “As demand for mobile content solutions continues to expand, we believe customers will be drawn to our end-to-end advertising technology platform that eliminates the usual administrative and technical hassles of having to deal with multiple service providers for video hosting, video sharing across multiple viewing platforms, content management and acquisition and advertising services.

“Based on new customer demand for our Media Graph platform, stable growth in our traditional advertising marketplace business and a focus on our cost containment efforts, we believe we are well on-track towards achieving profitability in the coming quarters,” concluded Mr. Strong.

Transitioning the Business Towards Higher Margin Mobile Technology Platform Business

Gross profit for the first quarter amounted to $27,342 or 2.5% of revenues compared to $197,000, or 17% of revenues in the first quarter of 2015. The sequential decrease in gross profit margin in 2015 reflects a slowdown in the Company’s low-margined advertising sales as the Company continues to transition to emphasize revenues from Media Graph, its higher-margined advertising technology platform.

Operating expenses for the second quarter of 2015 increased to $3.6 million from $3.4 million in the first quarter of 2015. The increase stemmed primarily from higher legal fees and stock compensation expenses, offset by lower sales and marketing expenses. Notably, general and administrative expenses remain under control falling slightly to $1.26 million in the second quarter of 2015 compared with $1.35 million in the first quarter ended March 31, 2015.

Company Appoints John Strong to Board of Directors

The Company today also announced it has appointed John Strong, recently named interim Chief Executive Officer of Adaptive Medias, to its Board of Directors. Mr. Strong is a prominent and highly successful business entrepreneur and investor whose career spans multiple decades in the technology industry. Prior to his appointment as interim Chief Executive Officer at Adaptive Medias, he founded, invested and managed a number of successful technology-based companies, including, a Los Angeles-based social media company;, a New Mexico-based travel site;, a London-based payment platform;, a high-tech home security company;, the “AirBNB for retail space”;, a San Francisco-based on-demand storage company; and, a leading industrial metal 3D printing company. Mr. Strong holds a Bachelors Degree from the University of New Mexico.

Conference Call Details

Adaptive Medias will host a conference call to discuss these results today, August 14, 2015, at 1:00 pm ET. The conference call dial-in number is 866-686-9686. The conference ID number for the call is 10490402. Participants may access the live webcast via the following link: Adaptive Medias Second Quarter Conference Call. Following the live call, a replay will be available on the Company’s website,, under “Investors”.


Adaptive Medias, Inc. (ADTM) is a leading provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers. The Company’s comprehensive mobile video technology platform, Media Graph, facilitates the delivery of integrated, engaging video content and impactful ad units across all screens and devices. Adaptive Medias is one of the first companies to offer clients a digital video player built specifically for the mobile world. For more information, please visit Follow the Company on Twitter @adaptive_m.

Non-GAAP Financial Measures

The Company uses certain non-GAAP financial measures in this release. Generally, a non-GAAP financial measure is a numerical measure of a company’s performance, financial position or cash flows that either excludes or includes amounts that are not normally excluded or included in the most directly comparable measure calculated and presented in accordance with generally accepted accounting principles (GAAP).

We report adjusted EBITDA because it is a key measure used by our management and Board of Directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget and to develop short- and long-term operational plans. In particular, the exclusion of certain expenses in calculating adjusted EBITDA can provide a useful measure for period-to-period comparisons of our core business. Accordingly, we believe that adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and Board of Directors.

This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as “anticipates,” “believes,” “estimates,” “expects,” “plans,” “intends,” “potential” and similar expressions. These statements reflect Adaptive Medias’ current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias’ actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
Investor Relations Contact:

AJ Homayun
818 280-6800
Email: [email protected]