IRVINE, Calif., Jan. 22, 2015 /PRNewswire/ — Content syndication and monetization company Adaptive Medias, Inc. (ADTM), a leader in programmatic advertising across mobile, video and online display, is excited to release its Compliance Report with the end goal of uniting the industry in the fight against ad fraud. The solutions brief, titled “The Evolving Role of Compliance,” focuses heavily on how the explosive growth of online advertising has brought about advanced threats of fraudulent traffic – and how the industry should respond to those threats to protect the integrity of publishers, advertisers and consumers.
Adaptive Media prides itself on its commitment to ensuring clean and reliable traffic, a main reason for sharing its best practices for fighting ad fraud within the Compliance Report. By implementing a robust and scaleable three-pronged attack system, Adaptive Media has designed a way to deal with threats today and in the future. This three-pronged approach begins with an internal playbook, where every publisher website is vetted and reviewed. Next, third party validation is employed to measure viewability standards, before the third and final step of utilizing Adaptive Media’s active participation in some of the largest industry associations and lobbying groups to help determine standards and guides for brand safety. It’s through this three-step approach that Adaptive Media has successfully declined 64% of publisher sites for compliance issues ranging from a lack or original content to copyright/trademark infringement.
Adaptive Media’s commitment to combating ad fraud doesn’t stop with its own success. The company has made it a top priority to inform the industry of the best practices for ensuring brand safety. This pledge begins with today’s release of the Compliance Report. The report provides detailed explanations of bot logistics, as well as best practices for dealing with bot threats. It also touches on how mobile is now presenting new, intricate ad fraud threats and how the industry can effectively combat them.
“Protecting a partner’s trust and providing transparency is a priority for Adaptive Media, and it should be a priority for all companies in this industry,” said Adaptive Media’s VP of Online Forensics, Todd Miller. “By working together and remaining vigilant, we can maximize overall safety and enhance standards in the advertising and digital media industry.”
With comScore stating that as much as 36% of online traffic is automated bot activity, Adaptive Media recognizes the urgency and significance of stopping fraudulent traffic before it can affect publishers and advertisers. The hope is that the release of this Compliance Report will help unite the industry fight against ad fraud, ultimately eliminating bots and making online advertising a safe, reliable frontier.
To download the Compliance Brief, please click here.
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content monetization provider for website owners, app developers and video publishers searching to more effectively optimize content through advertising. By providing a solid foundation for publishers and developers wishing to engage brand advertisers through a multi-channel approach, the company allows for the delivery of integrated, engaging and impactful ads across multiple screens. Adaptive Media places utmost emphasis on maintaining the user experience, while simultaneously distributing timely and relevant advertising through its ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow them on Twitter @adaptive_m.
SAFE HARBOR STATEMENT
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as “anticipates,” “believes,” “estimates,” “expects,” “plans,” “intends,” “potential” and similar expressions. These statements reflect Adaptive Medias’ current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias’ actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.