Adaptive Medias, Inc. Releases Enhanced Media Graph Platform
Content syndication and monetization company, Adaptive Medias, Inc. (ADTM), a leader in programmatic advertising across mobile, video and online display, is excited to release its enhanced version of Media Graph to enable faster delivery of video content and ad serving.
Media Graph, the company’s flagship product, provides benefits for publishers, producers and advertisers looking for an easy, efficient, centralized solution for content management and delivery; intelligent ad serving; and real-time analytics for campaigns across any screen. The enhancements made to Adaptive Media’s platform include:
- HTML5 (Fully Responsive)/Flash-Friendly Video Player: Users can easily and effectively deliver and monetize digital content across all screens and devices through one centralized location with a new player that is lighter, faster, and mobile capable.
- Easy Interface: Users can navigate through an elegant, simplified UI to monetize their ad operations and organize workflow.
- Collaboration Tools for Cross-Account Features: Users have the flexibility of connecting with publishers from different accounts, which includes sharing of video playlists and syncing players across multiple sites.
- Dynamic Playlists: Users can manage dynamically updated video playlists, which show optimal video content based on their interests. Advertisers are matched together with relevant content based on keywords, length, and vertical.
- White Label Branding: Users can establish their own platform around their brand and clientele.
- Compliance Tools: Users can implement dynamic block lists that supervise behavior of third-party creatives.
- Ad Serving DNA: Cutting edge server technology built directly into the Media Graph platform, resulting in increased revenue by delivering the fastest ad load times.
“Today’s digital video economy is messy, complicated, and inefficient, which makes it hard for online publishers to navigate,” said SVP of Product and Technology Omar Akram. “Specialized service providers are useful to an extent, but they weren’t conceived to integrate with others. Our enhanced platform streamlines the balance of content, audience, and revenue. Users can easily leverage our video player technology, massive library of video content, and ad serving capabilities all in one system.”
Media Graph is a reliable and profitable platform for publishers and advertisers who want to leverage the potential of digital video. Nearly 75% of the world’s mobile data traffic will be video by 2019, according to Cisco Systems. In addition, eMarketer predicts mobile advertisers will spend $64.25 billion globally on mobile in 2015, a surge of nearly 60% over 2014. This requires publishers and producers to place greater emphasis on digital video, particularly for mobile.
To sign up for a free Media Graph account, please visit www.mediagraph.com. For more information about Adaptive Media, please visit www.adaptivem.com.
ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias is a programmatic audience and content monetization provider for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The Company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Medias meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-channel ad delivery and content platform. For more information, please visit www.adaptivem.com. Also, follow us on Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as “anticipates,” “believes,” “estimates,” “expects,” “plans,” “intends,” “potential” and similar expressions. These statements reflect Adaptive Medias’ current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias’ actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
Investor Relations Contact:
AJ Homayun
818 280-6800
Email: [email protected]
Public Relations Contact:
Zach Weiner
Email: [email protected]