Real-Time Bidding (RTB) allows advertisers and marketers to target audience segments directly without using content as a filter for audience. This dramatically increases advertiser relevancy. An increase with relevance has a direct impact to the effectiveness on consumer interest. This way the consumer experience significantly improves which directly results in more revenue for the publisher and better ROI for the advertiser.
Adaptive Media’s℠ RTB technology enables both advertisers and publishers to modify parameters and pricing to maximize margin. This is specifically critical for publishers who experience unexpected spikes in inventory and need to maximize the best price in real time. This becomes a win win situation for both sellers and buyers with respect to inventory and yield.