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Adaptive Medias Reports Third Quarter Financial Results

IRVINE, CA-(Marketwired - Nov 19, 2013) - Multi-channel audience and content monetization company, Adaptive Medias, Inc. (OTCQB:ADTM), a leader in programmatic advertising across mobile, video and online display, today announced its third quarter financial results. The Company recorded $373,737 in top-line revenues, up from $27,314 in the 2nd Quarter and $0 in Q3 2012. “The company READ MORE

Good Content Speaks for Itself, but Promotion Gets People Listening

If I received a dollar for every time I’ve heard the phrase “Content is king” repeated in the past year, I’d have enough for a nice weekend getaway. Our industry has seen and heard that phrase so much that I think most of us have become blind to the fact that getting people to watch READ MORE

In-Season Binge Viewing

All you’ve been hearing about for the past several weeks from your friends, family, and coworkers is how amazing that show you were planning on skipping is and that you “have to watch it.” So, of course you cave and join the bandwagon … but there’s just one small problem. You want to start watching READ MORE

Entrepreneur Media Partners with Adaptive Media to Propel App Developers Via TrepLabs Platform

IRVINE, Calif., Oct. 22, 2013 /PRNewswire/ — Too many independent app developers have felt the silent returns on their hard-earned investments. They endure a long process spent bringing their brilliant app ideas to life and making it available to mobile-device users-only to get lost in the morass of the approximately 1.3 million apps available on READ MORE

Independent App Developers, Meet TrepLabs

Entrepreneur and Adaptive Media are teaming up to launch TrepLabs, a platform to help little-known app makers gain exposure and customized business advice. Have a big-potential mobile application but a small marketing budget? Here’s a chance to get your app featured on Entrepreneur.com. Starting today, Entrepreneur Media (the publisher of Entrepreneur magazine and Entrepreneur.com) and READ MORE

Adaptive Media Taps Sprouse Marketing Group to Lead Brand Marketing Initiatives

Two-time, National “Marketing Team of the Year” to spearhead Adaptive Media’s branding, marketing and public relations efforts IRVINE, Calif., October 16, 2013 – Multi-channel audience and content monetization company Adaptive Media, Inc. (OTCQB: MIMV), today announced that it has signed an agreement with Chicago-based marketing agency Sprouse Marketing Group, LLC. Sprouse Marketing Group (SMG) President READ MORE

Adaptive Media Announces Appointments of Megan O’Holleran and Steve Rubin to Executive Team

Mobile and digital advertising veterans O’Holleran and Rubin named Vice Presidents of Mobile and Monetization, respectively IRVINE, Calif., October 8, 2013 – Multi-channel audience and content monetization company Adaptive Media, a subsidiary of Mimvi, Inc. (OTCQB: MIMV), today announced that Meghan O’Holleran has joined the company as Vice President of Mobile and Steve Rubin as READ MORE

The Concept of the Channel is Changing

  When I was a kid growing up in the ‘80s, I noticed the adults in my family were extremely loyal to “their” TV channels. My grandparents religiously kept the TV tuned to channel 7 (NBC in Boston) for not only their soap operas, but also for their news and nightly game shows. My dad, READ MORE

Mimvi’s Adaptive Media Signs Letter of Intent to Acquire Ember Inc

Acquisition to Power Adaptive’s Programmatic, Real-Time Bidding Systems in Burgeoning Online Video Market IRVINE, CA, September 24, 2013 – (Accesswire) – Multi-channel audience and content monetization company Adaptive Media, a subsidiary of Mimvi, Inc. (MIMV), today announced it has signed a Letter of Intent to acquire Ember, Inc. A Definitive Agreement in the all-stock transaction READ MORE

Video Ads: Context and Relevance Go Hand-in-Hand

Too often, audiences are viewing video ads where the context has clearly not been taken into consideration. I can’t begin to recall how many times I’ve had to endure a pre-roll that had nothing to do with the video I was watching and even seemed inappropriate to the context (e.g., a pre-roll for an investment READ MORE

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