What should Yahoo do next?
Since a lot of people have shared their opinion on what Yahoo should do next, I will throw my hat in the ring and give them my two cents. The board of Yahoo, its employees and shareholders need to see the company live up to its full potential as one of the first powerhouse digital READ MORE
Private Exchanges: A solution for driving higher revenue and relevance for large scale publishers
We are now past the business validation stages for both exchanges and SSP’s in the display space. The two models have scaled and are very healthy. There have been multiple acquisitions of exchanges and SSP’s in the last few years with healthy multiples, which is good for the investors, founders, employees and small to mid-sized READ MORE
The Importance of coordinated multi-touch campaigns
At the beginning of my career, I was fortunate to work for a Direct Mail Marketing company, which had been around for nearly 80 years. In my 7+ years at the company, I learned the importance of data analysis and multi-touch marketing. The company specialized in apparel for mature women, who would purchase our products READ MORE
Who will win the Social Media Platform War?
If history is any indicator for future success, then we should not take the Google+ launch lightly or dismiss it as another attempt by Google to get into a space it has failed at before. One could argue that maybe the Social Media Platform belonged to Google all along, and it was just a matter READ MORE
My proposed future for the Android and Chrome OS
It seems that Google has a dilemma on their hands with the two operating systems, one with a bright future in the Android and the other with a lot uncertainty around it in the Chrome. This perceived problem doesn’t necessarily mean that one OS is better than the other; it’s just that the Android has READ MORE
Mobile Advertising and Experience - History and Future
As a Gen Y tech junkie, I can remember the days of mobile devices from the 80’s ranging from a small suitcase that carried the mobile phone or the big brick devices for the late 80’s and early 90’s. The transformation of the mobile space has happened far more rapidly than any other consumer facing READ MORE
Demand-Side Networks: the Modern Ad Networks
Samuel Langhorne Clemens – aka Mark Twain – is often (mis)quoted as having said, “The reports of my death have been greatly exaggerated.” In a similar vein, we have all heard about the impending demise of Advertising Networks … a slow death driven by the rise of Demand Side Platforms (DSPs), Supply Side Platforms (SSPs) READ MORE