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Adaptive Media Announces Appointments of Megan O’Holleran and Steve Rubin to Executive Team

Mobile and digital advertising veterans O’Holleran and Rubin named Vice Presidents of Mobile and Monetization, respectively IRVINE, Calif., October 8, 2013 – Multi-channel audience and content monetization company Adaptive Media, a subsidiary of Mimvi, Inc. (OTCQB: MIMV), today announced that Meghan O’Holleran has joined the company as Vice President of Mobile and Steve Rubin as READ MORE

The Concept of the Channel is Changing

  When I was a kid growing up in the ‘80s, I noticed the adults in my family were extremely loyal to “their” TV channels. My grandparents religiously kept the TV tuned to channel 7 (NBC in Boston) for not only their soap operas, but also for their news and nightly game shows. My dad, READ MORE

Mimvi’s Adaptive Media Signs Letter of Intent to Acquire Ember Inc

Acquisition to Power Adaptive’s Programmatic, Real-Time Bidding Systems in Burgeoning Online Video Market IRVINE, CA, September 24, 2013 – (Accesswire) – Multi-channel audience and content monetization company Adaptive Media, a subsidiary of Mimvi, Inc. (MIMV), today announced it has signed a Letter of Intent to acquire Ember, Inc. A Definitive Agreement in the all-stock transaction READ MORE

Video Ads: Context and Relevance Go Hand-in-Hand

Too often, audiences are viewing video ads where the context has clearly not been taken into consideration. I can’t begin to recall how many times I’ve had to endure a pre-roll that had nothing to do with the video I was watching and even seemed inappropriate to the context (e.g., a pre-roll for an investment READ MORE

Mimvi to Change Corporate Name to Adaptive Media

Name Change Reflects Company’s Focus On $118 Billion Digital Advertising Market IRVINE, CA, September 19, 2013 – (Accesswire) – Mimvi, Inc. (MIMV) announced it has filed a Schedule 14C Information Statement with the U.S. Securities and Exchange Commission (SEC) reflecting the vote of a majority of shareholders approving the company’s name change to Adaptive Media, READ MORE

Mimvi’s Adaptive Media Reports Audited Financial Results

Adaptive Media reports 1H 2013 revenues of $613k and $143k for 2012 IRVINE, CA, September 17, 2013 – (Accesswire) – Multi-channel audience and content monetization company Adaptive Media, a subsidiary of Mimvi, Inc. (MIMV), announced its financial results for 2012 and the first half of 2013. Between the company’s incorporation on May 14, 2012, through READ MORE

Mimvi’s Adaptive Media Partners with OakReach to Provide Native Advertising Solutions

Deal Gives Adaptive Media Additional Content Monetization Opportunities for its Expanding Network of Supply-Side Partners IRVINE, CA, August , 2013 – (Accesswire) – Multi-channel audience and content monetization company Adaptive Media, a subsidiary of Mimvi, Inc. (MIMV), today announced a partnership with Los Angeles-based OakReach, Inc. Adaptive Media will leverage OakReach’s platform to provide native ad solutions and READ MORE

7 Diamonds Selects Mimvi’s Adaptive Media as its Audience Development Platform

Adaptive Media Secures another “Mid Six-Figure” Annual Revenue Relationship MISSION VIEJO, CA, July 30, 2013 – (eTeligis via Accesswire) – Adaptive Media, Inc., a subsidiary of Mimvi, Inc. (MIMV), today announced the signing of 7 Diamonds (http://www.7diamonds.com/), a globally-recognized men’s fashion brand. Using its multi-channel audience development platform for 7 Diamonds, Adaptive Media intends to READ MORE

Mimvi’s Adaptive Media Announces Launch of vidAptive, an Innovative Video Content Monetization Platform

Adaptive Media’s video platform launches with contracts that bring access to tens of millions of monthly ad impressions MISSION VIEJO, CA, July 22, 2013 –(eTeligis via ACCESSWIRE)- Adaptive Media, Inc., a subsidiary of Mimvi, Inc. (MIMV), today announced the launch of its video content monetization platform, vidAptive. The official launch coincides with the addition of READ MORE

Mimvi’s Adaptive Media Announces Release of Mobile Ad Serving and Monetization Platform, mAdaptive

Adaptive Media poised to exploit the rapid growth of mobile advertising MISSION VIEJO, CA, July 16, 2013 - (eTeligis via ACCESSWIRE) — Adaptive Media, Inc., a subsidiary of Mimvi (MIMV), today announced that is has officially deployed its mobile ad serving and monetization platform, mAdaptive. The company is now generating revenue across native apps and mobile websites READ MORE

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