Who will win the Social Media Platform War?
If history is any indicator for future success, then we should not take the Google+ launch lightly or dismiss it as another attempt by Google to get into a space it has failed at before. One could argue that maybe the Social Media Platform belonged to Google all along, and it was just a matter READ MORE
My proposed future for the Android and Chrome OS
It seems that Google has a dilemma on their hands with the two operating systems, one with a bright future in the Android and the other with a lot uncertainty around it in the Chrome. This perceived problem doesn’t necessarily mean that one OS is better than the other; it’s just that the Android has READ MORE
Mobile Advertising and Experience - History and Future
As a Gen Y tech junkie, I can remember the days of mobile devices from the 80’s ranging from a small suitcase that carried the mobile phone or the big brick devices for the late 80’s and early 90’s. The transformation of the mobile space has happened far more rapidly than any other consumer facing READ MORE
Demand-Side Networks: the Modern Ad Networks
Samuel Langhorne Clemens – aka Mark Twain – is often (mis)quoted as having said, “The reports of my death have been greatly exaggerated.” In a similar vein, we have all heard about the impending demise of Advertising Networks … a slow death driven by the rise of Demand Side Platforms (DSPs), Supply Side Platforms (SSPs) READ MORE