Adaptive collects the following personal information:
(a) Personally-Identifiable Information. Adaptive collects any personally-identifiable information which you may voluntarily enter on a Site, or which you may give Adaptive in any other way in order to perform the Adaptive Services, which identifies you as a specific individual or entity, including, but not limited to, your name, email address, mailing address, phone number(s), and/or credit card number(s) (“PII”). Adaptive will only collect PII about you upon express prior notice, or if such information is expressly solicited and is voluntarily provided by you to Adaptive.
PII is collected on the Sites in the following instances: (i) information requests, when you submit an inquiry to Adaptive, and provide your name, address, email address, mailing address, and/or telephone number so that Adaptive is able to respond to the request; (ii) access to Adaptive’s console and platform applications, and Sites for use of certain Adaptive Services, where a username and password must be registered; (iii) feedback requests, when Adaptive may ask you to provide voluntary feedback to help Adaptive improve the Sites or Adaptive Services and you provide optional name and contact information; and/or (iv) other offers.
(b) Non-Personally-Identifiable Information. Adaptive may also collect non-personally identifiable information that does not reveal your specific identity (“Non-PII”). Non-PII includes optionally submitted demographic data about users, such as their age, gender, and city/state of residence. Non-PII also includes server log files that Adaptive maintains and stores regarding Sites’ users; the information contained in these files includes information a user’s browser automatically sends to the Site, such as information about a user’s web request, IP address, browser type/language, and the date and time of any visit. Collection and recordation of such data is a standard practice among website operators. Non-PII also includes “Cookies”. Cookies are pieces of information that are transferred to a user’s computer from a web server that allows Adaptive to keep records of users’ ongoing access and use of the Sites. This is a standard practice among website operators and can facilitate users’ ongoing access and use of the Sites. Most browsers are set up to accept Cookies, but you may change such settings by selecting the appropriate option(s) in your browser’s privacy options or settings menu to have your browser notify you upon receipt of a new Cookie, or to refuse to accept Cookies.
The information Adaptive collects is used for administering Adaptive’s business activities. Adaptive uses your PII to respond to inquiries and requests, keep accurate records concerning any Sites or the Adaptive Services you may request and use. Occasionally Adaptive may use voluntarily-provided PII to: (a) notify you about changes to the Sites or the Adaptive Services; (b) notify you of changes to Adaptive’s terms and conditions of use to a Site; (c) notify you of changes to terms and conditions of use of the Adaptive Services; or (d) notify you of the availability of new Sites or Adaptive Services, or other special offers.
Non-PII is used by Adaptive in its aggregated form to help Adaptive measure the Sites’ and the Adaptive Services’ performance and effectiveness, and to improve the Sites and the Adaptive Services. Some Sites and the Adaptive Services include the provision and serving of third-party advertising by Adaptive through its third-party advertising partners; in such cases, Adaptive and/or its third-party advertising partners may collect and use Non-PII for behavioral advertising purposes by tracking the viewing and usage of advertisements and delivering more relevant advertising pursuant to use of such Sites and Services.
The privacy and protection of your information is important to Adaptive. Adaptive does not and will not make any of your PII available to third parties without your permission. Be advised that access to some Adaptive Services and content on certain Sites may be password protected and may require a valid username. Adaptive advises you to not disclose your username(s) or password(s) to anyone. Adaptive further advises you that, pursuant to the terms and conditions of use of the Adaptive Services, you may be required to not disclose your password(s) or username(s) to any persons other than your authorized employees or authorized agents. In addition, you are advised that you are fully responsible for any and all activities that occur under your username(s) and password(s), and for the confidentiality of such password(s) and username(s). You agree that you will sign out of any password-protected Adaptive Service or Site at the end of each session of use.
Adaptive uses security software to protect the confidentiality of your information. In addition, Adaptive’s business practices are reviewed periodically for compliance with policies and procedures governing the security and confidentiality of information. Adaptive’s business practices limit employee access to confidential information, and limit the use and disclosure of such information to authorized persons. You are advised, however, that no transmission of information is absolutely secure, and that Adaptive can only protect the confidentiality of personal information within its reasonable control. Adaptive assumes no responsibility or liability for disclosure of YOUR information due to errors in transmission, unauthorized third-party access, or other causes beyond Adaptive’s reasonable control.
Unguaranteed Deliverables. If an IO contains CPA Deliverables, CPL Deliverables, or CPC Deliverables, the predictability, forecasting, and conversions for such Deliverables may vary and guaranteed delivery, even delivery, and makegoods are not available.
The Sites and Adaptive Services do not provide services or sell products to children under the age of 18. Adaptive does not knowingly collect personal information from any children under the age of 13. Any inadvertently collected information from persons under the age of 13 shall be deleted from Adaptive’s records.
You may request access to all of your own PII by sending a request to:Adaptive Medias, Inc.
legal.adaptivem.com to opt-out of data collection and usage by Adaptive’s third-party advertising partners belonging to the Network Advertising Initiative; or
legal.adaptivem.com to opt-out of data collection and usage by Adaptive through advertisements served through Adaptive); and