Developers have spent the last couple of years tweaking websites for smaller screens using “responsive” design techniques. But screen size is not the only way to adapt experiences for mobile screens. “When we talk about creating a responsive experience … to deliver mobile use the same experience they would have on the desktop … how can they be more responsive based on the connection speed?,” asks Adaptive Media sales and business development head Nick Lynch.
“We are focused on building the (video) player that also identifies the connection speed… that’s going to be really important in terms of responsiveness.”
Watch the interview with Adaptive’s Head of Business Development Nick Lynch on Beet.TV here.