IRVINE, Calif., July 21, 2015 (GLOBE NEWSWIRE) — Adaptive Medias, Inc. (ADTM), a leading provider of mobile video delivery and monetization solutions for publishers, content producers, and advertisers, is pleased to announce its latest capability of supporting multichannel networks (MCNs) in their efforts to monetize their video channels and manage their distribution strategies through the Company’s leading Media Graph ad-tech platform.
Content creators have long relied on Google’s YouTube platform for end-to-end video solutions, including content syndication, a video player, analytics, and revenue sharing. Their dependency on Google’s platform has made it difficult to realize an off-YouTube strategy that supports growth, but that has been due to a fragmented digital video industry. Up until now, it has not been easy to find distribution partners who can give you the same footprint as YouTube and will publish content at the push of a button.
Adaptive Medias’ Media Graph provides a comprehensive mobile video technology platform for the delivery and monetization of video content and high-impact rich media ads across multiple devices. Media Graph also includes a mobile-first video player, a faster, lighter, more capable player that works on any screen or device.
“The mobile player aspect is critical for publishers today,” said Omar Akram, Chairman of Adaptive Medias. “Although there are many vendors who offer a video player, they struggle to deliver a consistent and reliable user experience in mobile environments. With nearly 75% of the world’s mobile data traffic expected to be video by 2019, that makes for a significant loss of monetization opportunities, which carves a niche and significant opportunity for Adaptive Medias’ leading Media Graph mobile platform.”
The Company’s Media Graph capabilities also include:
HTML5 (Fully Responsive)/Flash-Friendly Video Player: Users can easily and effectively deliver and monetize digital content across all screens and devices through one centralized location with a new player that is lighter, faster, and mobile capable.
Easy Interface: Users can navigate through an elegant, simplified UI to monetize their ad operations and organize workflow.
Collaboration Tools for Cross-Account Features: Users have the flexibility of connecting with publishers from different accounts, which includes sharing of video playlists and syncing players across multiple sites.
Dynamic Playlists: Users can manage dynamically updated video playlists, which show optimal video content based on their interests. Advertisers are matched together with relevant content based on keywords, length, and vertical.
White Label Branding: Users can establish their own platform around their brand and clientele.
Compliance Tools: Users can implement dynamic block lists that supervise behavior of third-party creatives.
Ad Serving DNA: Cutting edge server technology built directly into the Media Graph platform, resulting in increased revenue by delivering the fastest ad load times.
eMarketer predicts mobile advertisers will spend $64.25 billion globally on mobile in 2015, a surge of nearly 60% over 2014. This requires publishers and producers to place greater emphasis on digital video, particularly for mobile.
MCNs are currently valued at an estimated $20 billion, according to a study of three years’ worth of MCN investments released by media research firm Ampere Analysis. The research firm also found that a typical MCN with 1 billion monthly views would be valued at an estimated $97 million, with $21 million in gross revenue annually.
ABOUT ADAPTIVE MEDIAS, INC.
Adaptive Medias, Inc. (ADTM) is a leading provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers. The company’s comprehensive mobile video technology platform, Media Graph, facilitates the delivery of integrated, engaging video content and impactful ad units across all screens and devices. Adaptive Medias is one of the first companies to offer clients a digital video player built specifically for the mobile world. For more information, please visit www.adaptivem.com. Follow the Company on Twitter @adaptive_m.
(This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as “anticipates,” “believes,” “estimates,” “expects,” “plans,” “intends,” “potential” and similar expressions. These statements reflect Adaptive Medias’ current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias’ actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.)
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